CU4Business is the one place where credit union members can go to find everything they need to support their small businesses. We are committed to bringing you resources from the best companies in every industry, and getting our members the lowest possible prices. Created in partnership by CU Partner Link and Tarkenton Companies, CU4Business is a network that small business owners can trust to support them and their local communities.

CU Partner Link

CU Partner Link identifies and delivers innovative financial products to credit unions across the United States, to help them promote business development efforts in their local communities. CU Partner Link is owned by the credit union leagues of California, Georgia, Iowa, Ohio, and Texas, representing 23% of total credit unions and $235 billion in assets. Learn more at

Tarkenton Companies

Tarkenton Companies serves the needs of small business owners and entrepreneurs all over the country, offering a wide range of products, services, and programs to help small businesses start, run, and grow. Founded by NFL Hall of Famer Fran Tarkenton, Tarkenton Companies’ brands include GoSmallBiz, providing business consultation, coaching, and tools; SmallBizClub, providing advice and insight on important business topics; and the Tarkenton Institute, providing business education through the Tarkenton Certificate in Entrepreneurship. Learn more at